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PREFATORY 

NOTE 

The format of this announcement 
was inspired by the type specimen book of 
Gille, a French printer and type founder of 
the early Nineteenth Century. The border on 
the title page is copied from his book dated 
Paris, 1813. Bodoni type and upright script 
are used with decorative designs, after the 
manner of some of the better books of the 
Empire period in which Gille lived. 


Gift 

Publish©' 
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DESIGN AND TYPOGRAPHY 

IN PRINTING 


For sixty years The Lakeside Press has produced 
printing that has received world-wide circulation and its im¬ 
print is known wherever books are read. The purpose of its 
founder, Mr. R. R. Donnelley, was that printing emanating from 
The Lakeside Press should represent the most thorough crafts¬ 
manship as well as mechanical excellence. A thorough printer 
of the old school himself, he saw to it that books produced in 
his time were as fine as could be made. There were many of 
them and it was thus that the reputation of The Lakeside Press 
was established. 

The enormous growth of the Press within recent years 
has called for new and improved methods in the efficient pro¬ 
duction of its work. Highly specialized ability is called for in the 














direction of every department. The designing of its important 
books and other printing is carried on much in the manner of 
the architect planning a building or the engineer building a 
bridge. First, a carefully considered, workable plan, and then 
a dummy-visualization for the client’s approval; the work fol¬ 
lowing according to exact plan and specification. 

The purpose of this announcement is to call your atten¬ 
tion to our department of design and typography and to intro¬ 
duce Mr. William A. Kittredge, who has been engaged to direct 
this work, and further to suggest some of the ways in which it 
will serve our customers. 

Mr. Kittredge comes to The Lakeside Press with more 
than ten years’ specialized experience in the designing of fine 
printing. His training at the Riverside Press in Cambridge, at 
various printing houses in Boston, for two years in New York, 
and for more than four years as Art Director of a leading print¬ 
ing house in Philadelphia, has eminently fitted him for the 
work here. Combining, as he does, artistic taste and judgment 
with a thorough knowledge of decorative design, illustration 
and typography as applied to printing, Mr. Kittredge at the 
same time has a practical appreciation of sales and merchan¬ 
dising problems. 

At the last great exhibition of American Printing held 
in New York, in competition with printers from all over Amer¬ 
ica, specimens of printing designed by Mr. Kittredge received 
four awards, a record equaled by only one other designer. 


COMMERCIAL BOOKS, CATALOGUES, AND 
OTHER PRINTING 


Fo R over four years having designed such hooks for 
concerns like the Victor Talking Machine Company, Packard 
Motor Car Company, Bethlehem Steel Company, and Texas Oil 
Company, Mr. Kittredge is qualified to advise in the prepara¬ 
tion of catalogues and books that must excel. Those whose wish 
it is to bring out the finest catalogue in their line would do well 
to consult us. "It is better to issue the best catalogue than to 
wish you had.” 

In this connection it is interesting to note that national 
manufacturers are more and more using fine catalogues, books, 
booklets and folders in their direct-mail selling. The R. R. 
Donnelley & Sons Company is producing printing of this char¬ 
acter for concerns all over the country, and the benefits of this 
experience are available to other manufacturers as well as the 
opportunity for better illustration, design and typography. 

At The Lakeside Press, such printing is designed to he 
forceful and effective while every detail of illustration and ar¬ 
rangement receives the expert attention necessary. 


BOOKS FOR PUBLISHERS 


/ith complete resources of special types, ornaments 
and other decorative material, The Lakeside Press is equipped 
to give publishers printing of the most thorough typographic 


merit. The most careful attention is given every detail of de¬ 
sign and manufacture, including the selection of paper and 
format, presentation of illustrations, design of covers, jackets, 
etc., and, as heretofore, every resource of the largest printing 
house in America is utilized in the making of better books. 

Publishers are especially invited to consult us regarding 
special or limited edition hooks, or other books where better- 
than-ordinary craftsmanship is required in their making. 


EDITION BOOKS FOR PUBLISHERS 

Th e work of The Lakeside Press in printing edition 
books for publishers is not unknown. Quite likely the largest 
effort of this character ever undertaken has been successfully 
accomplished by it in the production of two editions of the 
Encyclopaedia Britannica. The experience gained in this stu¬ 
pendous undertaking is available to other publishers who de¬ 
sire to print edition books in the best taste and of the finest 
character, as well as with a proper appreciation for their eco¬ 
nomical production. In this connection, Mr. Kittredge will assist 
in determining the typographic style, selection of paper and 
binding best suited to the work in hand. 

Where desired, the works of classical authors can be 
brought out in formats suggestive of the periods in which the 
authors themselves lived. The character of such printing can 
well he in keeping with the time and nationality of the author. 




SCHOOL AND TEXT BOOKS 

So M E of the finest printed books that have come down 
to us through the ages have been old text books in which every 
care was exercised to make typography and illustration as fine 
as could be produced. 

Is it unreasonable to suppose that our school and text 
books today may be designed with greater consideration for 
the purposes for which they are intended. The Lakeside Press 
is prepared to demonstrate to some publisher that better school 
books can be made—books that will bring greater credit and 
prestige to the publisher putting them out. 


BOOKS FOR COLLECTORS 


Himself a collector of fine books, Mr. Kittredge en¬ 
joys the acquaintance of many noted collectors of the East and 
has access to libraries containing many of the rarest and most 
beautifully printed books of all time. 

The benefits of this experience are available to biblio¬ 
phile societies, libraries and art museums, as well as to private 
collectors desiring printing of the most authoritative typo¬ 
graphical excellence. Every detail, from selection of type, de¬ 
termination of format, selection of paper and binding, to the 
final forwarding of the work, will be given the careful consid¬ 
eration necessary to the subtle accomplishment of any work 
of art. The Lakeside Press has a proper appreciation of the 


fact that in printing of this character the personal skill and 
craftsmanship of the designer counts for more than mere me¬ 
chanical excellence, although that too is essential to the best 
final result. Mr. Kittredge will give personal attention to work 
of this character, and where special design or illustration is 
called for will obtain it when desired. Plans and estimates for 
such work will gladly be submitted to those desiring them. 































































































































































































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